We Are Rebranding

We’re excited to share the next chapter of our brand: a newly reimagined logo that we are slowly rolling out now, with the full transition arriving in our September drop.
This rebrand was created with deeper intention—reflecting our purpose and vision in every detail, from the colors and typography to the design itself. We wanted our new identity to feel more aligned with who we are, what we stand for, and the story we want to tell.
A meaningful addition to our logo is La'i (Ti leaf), representing protection and strength over our family and Aloha Vibes Only. This symbol carries deep personal significance, and our September drop will feature the La'i design inspired by plants we have grown on our property from cuttings originally brought from my dad’s backyard on O‘ahu.
The colors in our new logo were chosen with care and meaning. Biblically, they symbolize life, prosperity, spiritual growth, restoration, and immortality. In Hawaiian meaning, they reflect the lush rainforests, valleys, and mountain ranges of the islands—symbolizing life, growth, abundance, and a deep connection to nature.
More than a visual update, this rebrand is a reflection of our roots, our values, and the intention behind everything we create. We’re honored to share it with you and look forward to unveiling it fully in September.